Using legal means to investigate business intelligence of competing companies
Nowadays, the enterprise intelligence investigation has become the market and relevant departments must only, how to investigate and obtain business intelligence? How to gather corporate intelligence? All of them have become compulsory courses for marketing personnel. However, from the perspective of enterprise strategy, enterprises usually entrust professional business intelligence investigation agencies to obtain more in-depth intelligence clues.
Being able to obtain a variety of information about competitors in time, such as purchase channels, sales direction, etc., will undoubtedly be of great help to the competition of enterprises. Knowing the sales direction and purchase channels of competitors, enterprises can adjust their competitive strategies in a targeted way and take the initiative to fight and gain competitive benefits. Especially for newly established competitive enterprises, they can compete with their rivals on a higher platform, and obtain maximum benefits at the fastest and best cost.
At the same time, how to do a good job in counterintelligence is also worth enough attention to the decision-makers of enterprises and institutions. Many enterprises just because the intelligence work is not done well, trade secrets are leaked, and eventually lead to the loss of competitive advantage.
Business intelligence is information and research about the competitive environment, competitors, competitive situation and competitive strategy. It is both a process, the process of collecting and analyzing competitive information); It is also a product, including the resulting intelligence or strategy.
Competitive intelligence is information that has been analyzed and processed to help make decisions.
How to properly use and provide competitive intelligence should be a way of working for every employee, not just for strategic planning and marketing departments. Only under the direct guidance and promotion of senior corporate leaders, intelligence work can achieve the best results. Senior leaders do not have to be personally involved in the implementation of the project, but must give the necessary financial and personnel support.
Using legal means to investigate the business information of competitive enterprises is a necessary method in the business competition of large enterprises today. The difference between commercial intelligence and commercial espionage is mainly whether the method of collecting intelligence is legal, and the use of improper or illegal means to obtain the trade secrets of competitors is commercial espionage.
The necessary conditions for the integration of competitive intelligence and anti-competitive intelligence are the change of competitive environment, the emergence of new technology, the demand of enterprise's own development, and the deepening of competition theory and game theory.
The significance of the integration of enterprise competitive intelligence and anti-competitive intelligence mainly lies in:
Tracking and timely detection of potential crises and possible major problems in market competition, and real-time early warning, to help enterprises timely insight into the political, economic, social, market, competitors, the changes of the enterprise itself, as well as these changes may pose threats and opportunities to the enterprise.
To maintain the core competitiveness of enterprises to provide fast and reliable competitive intelligence support.
Support leaders at all levels of the enterprise to make quick and correct decisions. Unimpeded information is an important feature of knowledge economy and the foundation of modern enterprises.
It is a powerful tool for enterprises to carry out learning and knowledge management, which can support enterprises to transform into learning organizations in order to establish the competitive advantage and core competence of enterprises in the era of knowledge economy.
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